What
contributes quality score -
CTR -
Relevancy – How Your Ad related to user Search Query
Landing
page –
Quality of landing page, include Load time, Content
The
above factors are approximate measure of quality score, you can determine the
actual quality only when your ad runs
Having
a high Quality Score means that our systems think your ad, keyword, and landing
page are all relevant and useful to someone looking at your ad
Click Through Rate (CTR) – Most important factor
of quality score, the higher CRT indicates that your ad is helpful and
relevant, it also contributes to keyword quality score. The historical CTR of
the keyword and match ad on the Google are the main contributor of your quality score
Relevancy
– A search term with multiple meanings
E.g.
Java (means programming language and coffee beans
produced in the Indonesian island of Java). – How Google determines to show ads related
to Coffee or Programming languages
1]
People search for Java Island may be from Google.co.uk
2] Based on location
- If the search term for coffee processing plant or in nearby areas, Google may determine the search term based on Java Coffee
Landing
page –
Landing
page quality is also a factor in quality score. It's also an important factor
for users and Google to drive to a bad landing page. The quality of landing
page determined based on usefulness and relevancy of the page, easy navigation,
loading time and links on the page. The
quality of landing page influenced by the usefulness and relevance of
information provided on the page. This includes
1]
Ease of navigation
2] Page loading time
3] How many links on the page
2] Page loading time
3] How many links on the page
To
improve the quality score of landing page by
1] Relevant and
original content
2] transparency
3] Easy to navigate
2] transparency
3] Easy to navigate
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