Tragging Similar Brand Rewarded both followers - Facebook

Facebook announced that they'll be rewarding brands that tag other brands in their updates by potentially showing that update to not just your own page's fans and followers -- but the tagged brand's fans and followers, too.

So that update could potentially show up to fans and followers of both HubSpot and Evernote in the News Feed. Even HubSpot fans and followers that don't Like or follow Evernote, and vice versa.

But don't get too excited and go all tag crazy. Facebook's using some common sense to determine whether your fans and followers would actually want to see something another brand tags you in. Let's use that embedded post above as an example. If a lot of people who Like or follow HubSpot also Like or follow Evernote, Facebook recognizes that the two pages are connected in some way -- and if a lot of people who Like or follow HubSpot and Evernote also Like or follow that post up there, then Facebook thinks maybe that it's a good choice to show to Evernote's audience.

Share company’s updates using FB Milestone

You’ve simply shared links and updates that get buried and disappear into oblivion in a matter of days, if not hours.

Facebook Timeline for Pages gives you the ability to add Milestones to the past. You could feature things like:

• When the company was founded
• When the company made its first dollar
• Company switches to a new logo
• Company opened a new location
• Company went public
• Company switched ownership

http://www.jonloomer.com/2012/03/02/facebook-timeline-for-pages-adding-milestones/