Friday, October 19, 2012

Creating QR Code | Reading QR Code | Tracking QR Code


Creating QR for Tracking
       
-->  QR Code is where user can scan and gather the information about the advertiser through their featured mobile device, using QR we can make a different campaign (listed below) on both online and offline(printing) marketing medium and can track the user and analyze the responce using analytics and real time

Campaign Using QR

  •  QR For Website URL
  • QR for Single touch Call 
  • QR for Single touch SMS 
  • QR for Vcard 
  •  QR For Google MAP location 
  • QR for Events  

This will create a unique URL with Campaign name (this name will be visible in Google analytics under campaign link), Campaign Source (this name is shown in Google analytics by getting into medium under campaign from the list) Campaign Medium (this name is shown in Google analytics under campaign name, under medium) here you generate a big URL 

2] If you feel the URL is soo big you can short the URL with any URL shorter like http://goo.gl/, http://www.bitly.com and track the analytics provided by short URL provider

3] Copy the URL that you get from “Google URL Builder” in step 1 and create a QR code just by pasting the URL in the QR code generation tool here http://qrcode.kaywa.com/

4] Use QR Readers installed mobile and read the QR image you generate from QR Code Generator above. Then track visitors from the Campaign link in Google Analytics this campaign listed in the name given with Campaign Name given in step 1

Track QR

You can track your QR campaign in Analytic through

Traffic Source -> Search -> Campaigns