How Your Website Format should be - for Google and User

01) The basic need of a website - Phone Number, Map, Shopping cart (if shopping website)

02) Trust - Your visitor should trust your Business

03) Use memorable address

03.1) Else Keyword based Web Address

03.3) Else Keyword based Web Address

04) Short and sweet web address - NOT more than three words

05) Easy to type and remember

06) Consistent Navigation

Ranking your Site in Google Based on

1] 200 Factors

 

2] Freshness of your Content

3] Search Quality Evaluator - Evaluator for analyzing the search quality of the search result

4] Search Result Experiment

3] Quality of Web Pages

4] Google Avoid Adult Content

5] Results Based on Region 

6] Results based on language and country