Through re-marketing you can show adds to persons who are
leaving from your website, if a person browsing your site may get distracted
and leaving your site while shopping you can target them through Google display
network websites through an ad sot hat they will come back and do the desired
action this is called Remarketing
There is other targeting option with Remarketing you can use
keywords, topics and interests this helps to show even more targeted ads to
people through display network
Remarketing tag is a single code you need to place it on all
the pages of your website, and this is available in Shared Library from Adwords
account
Through Remarketing tag you can build a list called as
rules. Through rules says that “you need to remake to a specific set of people”
the users who visited your site or I want to remarket to people to people who
visit a specific set of pages of your site.
The rule can be like this. E.g. if the user went to some URL
(e.g. contactus.html) matches the same pages and this will be available on a
list and that list can be targeted at display network. You can group together
all the pages through the similarity used
in a URL
Example – In a cloth
shopping site so I want to re-market to visitors who went to page that URL contain
the word shirts, assume all the different shirts pages contain the word shirts in the URL. Now
remarketing starts,
Rule 1 Idea
I want to remarket to the person who visited the URL’s contain shirts
I want to remarket to the person who visited the URL’s contain shirts
Rule 2 Idea
I want to remark to the people who visited the URL’s contain shirts and page contain shopping carts. This rule will target people who are in the both lists (Shirt page & Shopping cart)
I want to remark to the people who visited the URL’s contain shirts and page contain shopping carts. This rule will target people who are in the both lists (Shirt page & Shopping cart)
Rule 3 Idea
You can remake to people only visited your home page
You can remake to people only visited your home page
The person who went through purchasing and gone to Shopping
Cart page and get distracted and came out of the site, it is possible to target
them through the Shopping Cart page URL. If a person goto to shopping cart page
and get distracted show them with some offers like 10% or 20% (or) lower price than
they previously found on the site in display network sites, so that they will
come back and may finish the shopping
Rule 4 Idea
It is possible to target already converted person by showing add like “Thanks for purchasing version 1 of the product and we are currently available with version 2 of with new features” E.g Mobile. This can be targeted using a unique thank-you page for each product so that we can find the purchased audience there
Rule 4 Idea
It is possible to target already converted person by showing add like “Thanks for purchasing version 1 of the product and we are currently available with version 2 of with new features” E.g Mobile. This can be targeted using a unique thank-you page for each product so that we can find the purchased audience there
Linking Analytics
with Adwords Remarkettng – GOTO the particular profile you need to add Remarketing
in analytics, and should be the administrator for both analytics and Adwords
a/c
