Mobile SEO Tag

1]

By crawling the CSS, JavaScript, and images Being able to access these external files fully will help our algorithms detect your site's responsive web design configuration and treat it appropriately.


2]

* <link rel="alternate" media="only screen and (max-width: 640px)"
      href="http://m.example.com/Desktop-page" >
and on the mobile page, the required annotation should be:

*  <link rel="canonical" href="http://www.example.com/page-1" >
This rel="canonical" tag on the mobile URL pointing to the desktop page is required.

3]

Annotation in Sitemaps

We support including the rel="alternate" annotation for the desktop pages in Sitemaps like this:

<?xml version="1.0" encoding="UTF-8"?>
<urlset xmlns="http://www.sitemaps.org/schemas/sitemap/0.9"
        xmlns:xhtml="http://www.w3.org/1999/xhtml">
<url>
<loc>http://www.example.com/page-1/</loc>
<xhtml:link
    rel="alternate"
    media="only screen and (max-width: 640px)"
    href="http://m.example.com/page-1" />
</url>
</urlset>



4]

Annotation in Sitemaps

We support including the rel="alternate" annotation for the desktop pages in Sitemaps like this:

<?xml version="1.0" encoding="UTF-8"?>
<urlset xmlns="http://www.sitemaps.org/schemas/sitemap/0.9"
        xmlns:xhtml="http://www.w3.org/1999/xhtml">
<url>
<loc>http://www.example.com/page-1/</loc>
<xhtml:link
    rel="alternate"
    media="only screen and (max-width: 640px)"
    href="http://m.example.com/page-1" />
</url>
</urlset>

Annotation in detail

Notice the attributes of the link tag on the desktop page:

@ The rel="alternate" attribute signals that this tag specifies an alternative URL to the desktop page.

@ The media attribute's value is a CSS media query string that specifies the media features the alternative URL applies to. In this case, we're using a media query that's typically used to target smartphones.

@ The href attribute specifies the location of the alternative URL, namely on the page on m.example.com.

This two-way ("bidirectional") annotation helps Googlebot discover your content and helps our algorithms understand the relationship between your desktop and mobile pages and treat them accordingly. When you use different URLs to serve the same content in different formats, the annotation tells Google's algorithms that those two URLs have equivalent content and should be treated as one entity instead of two entities. If they are treated separately, both desktop and mobile URLs are shown in desktop search results, and their positions may be lower than they would otherwise be.

Ref - https://developers.google.com/webmasters/smartphone-sites/details#dynamicserving

Calls to Action Button Examples

The design of call to action button/form designing based on user category will increase in success rate up to 42% in user submission rate. This will make a right CTA to the visitors.

The CTA form can be managed based on your category of people visit

1] CTA Design for Customers – for customers we can strongly use the promotion words, they very well know about your services

2] CTA Design for Leads - those who have already shown interest in our business by filling out a form -- we want to customize the CTA design to further develop the relationship with the business.

3] CTA Design for Visitors - for those who are visitors that haven't ever converted, we want to show them a more light-weight marketing offer that simply captures their attention

Read more - http://blog.hubspot.com/marketing/personalized-calls-to-action-convert-better-data

Marketing Offers Ideas that Work

Marketing offers is the value that your website visitor gets when completing a form to get a piece of data they can access to (or) they can make some benefit

Offers with LESS-BENEFITs

Contact us – When you kept the contact us information behind the form, people can only email you or contact your address. Here there are not many benefits for users except email and address. This happens to websites reaches the top brand level

Products Features based content –When you are using product related content behind the form like brochures, videos, features etc, this even makes your visitors tough to make their purchase decision. This information to be accessed freely by your visitors, this helpful in making purchase

http://blog.hubspot.com/blog/tabid/6307/bid/31252/How-to-Create-Marketing-Offers-That-Don-t-Fall-Flat.aspx

The Best type of offers you can you can use behind the forms are

• EBook's
• Guides
• Webinars (Live & Archived)
• Slideshows
• Kits
• Industry Case Studies
• New Industry Research
• Templates
• Free Tools
• Free Trials
• Product Demos
• Consultations
• Coupons

The Quality of information that we give behind the form is important, that need to satisfy the visitors with some useful information. If your lead generation form doesn’t make worth for your visitors this may seriously hurt the feature leads

Google Ad Extensions Sitelinks

For some advertisers, you might see that your ad's been enhanced with an automatic offer extension, a link that's labeled "View this ad's deal." We'll automatically add this link to your ad, allowing you to promote a deal that's mentioned in your ad text with a link to your landing page and giving customers another reason to click your ad.

When you create an ad, the AdWords system will scan the ad text to see if there are any terms associated with deals or special promotions. If your ad includes such terms, then we'll review your ad's text and destination URL to make sure you advertised deal is available on your landing page and complies with our policies. If your deal is eligible to appear, we'll show the "View this ad's deal" link below your ad text. Keep in mind that the link will take customers to the same landing page that's used in your ad's destination URL or keyword's destination URLs.

Eligible to appear with this feature

·         Your campaign must be opted into the Google Search Network

·         Your campaign must target desktop computers

·         Your ad must be eligible to appear in one of the positions above Google search results

Cost on Deal Promotion Link ad

We'll charge you the same amount each time a customer clicks any link on your ad, regardless of whether the link clicked is the headline of your ad or the link promoting your deal.

How automatic offer extensions work with other ad extensions

If your ad is using an ad extension and your ad is also eligible to show automatic offer extensions, then we'll show that ad extension instead of automatic offer extensions.

Ref  

http://www.youtube.com/watch?v=itc3cWLxkIg

http://support.google.com/adwords/answer/2375499?hl=en

Adwords Max CPC vs Actual CPC - Google Digital Marketing 7

What is Max CPC?

You will pay single click, as it is an option you can pay less than the maximum. 

The minimum bid - The minimum bid is set by Adwords,  this is a minimum pay to have an ad appear for particular keyword. Previously the minimum bid is quality based, the higher the quality score of that keyword the lower the minimum the bid for that keyword

Ref -https://adwords.google.co.in/select/AfpoFinder?currency=INR&country=IT

The max CPC you set helps determine your ad's position among the other ads on search results pages in the Search Network. If you run your ads on the Display Network, your max CPC plays the same key role there. In both cases, raising your max CPC will probably increase your ad's chances of appearing.

Actual CPC

Your actual CPC commonly less than the Max CPC 

How to Improve Adwords Quality Score - Google Digital Marketing 6

What contributes quality score -

CTR -

Relevancy – How  Your Ad related to user Search Query

Landing page – Quality of landing page, include Load time, Content

The above factors are approximate measure of quality score, you can determine the actual quality only when your ad runs

Having a high Quality Score means that our systems think your ad, keyword, and landing page are all relevant and useful to someone looking at your ad

Click Through Rate (CTR) – Most important factor of quality score, the higher CRT indicates that your ad is helpful and relevant, it also contributes to keyword quality score. The historical CTR of the keyword and match ad on the Google are the main contributor of your quality score

Relevancy – A search term with multiple meanings

E.g. Java (means programming language and coffee beans produced in the Indonesian island of Java).   – How Google determines to show ads related to Coffee or Programming languages

1] People search for Java Island may be from Google.co.uk

2] Based on location - If the search term for coffee processing plant or in nearby areas, Google may determine the search term based on Java Coffee

Landing page – 

Landing page quality is also a factor in quality score. It's also an important factor for users and Google to drive to a bad landing page. The quality of landing page determined based on usefulness and relevancy of the page, easy navigation, loading time and links on the page.  The quality of landing page influenced by the usefulness and relevance of information provided on the page. This includes

1] Ease of navigation
2] Page loading time
3] How many links on the page

To improve the quality score of landing page by

1] Relevant and original content
2] transparency
3] Easy to navigate

What is Adwords Quality Score - Google Digital Marketing 5

Quality Score

Quality score and CPC are calculated for ad ranking so increase in quality score will decrease in your CPC

How Ad Rank is Determined in Google Adwords - Google Digital Marketing 4

Ad Rank

Ad Rank is determined by two factors which is calculated evenly 

1] Quality Score
2] Max CPC

Google Consider the user experience seriously -

If Google shows the irrelevant results people may think Google is not the best place to easily find information and gradually people may stop searching in Google and gradually for advertiser ads may lose its audience

Ad Auctions Decides the Google Ad Appearance - Google Digital Marketing 3

Google Ad Auctions

The process that happens with each Google search to decide which ads will appear for that specific search and in which order those ads will show on the page.

•         Each time an AdWords ad eligible to appear in a search, it goes through the ad auction. The auction determines whether or not the ad actually shows and in which ad position it will show on the page.

•         Here's how the auction works:

1.                   When someone searches, the AdWords system finds all ads whose keywords match that search.

2.                   From those ads, the system ignores any that aren't eligible, like ads that target a different country or are disapproved.

3.                   Of the remaining ads, those with sufficient Quality Scores and bids may show, ordered on the page based on their Ad Rank (a combination of Quality Score and bid amount).

•         The most important thing to remember is that even if your competition bids higher than you, you can still win a higher position -- at a lower price -- with highly relevant keywords and ads.

•         Since the auction process is repeated for every search on Google, each auction can have potentially different results depending on the competition at that moment. Therefore it's normal for you to see some fluctuation in your ad's position on the page and in whether or not your ad shows at all.

•         Auction runs ever single times in the Google search is completely automated

My Note – Auctions may decide its ad position based on

1] The return user search – If the user search again for the same word the position may vary by identifying the cookies, sometimes ads may disappear, this may be the job of auctions 

Increase Budget in Mobile Ads - Google Digital Marketing 2

Mobile Ads

• More value for your campaign
• Increase or decrease for mobile ads
• It is good to increase the bid cost for mobile because the mobile ad areas seem to be very large in the mobile screen so lot of chance of clicking your ad (refer fig below)

Google Mobile Ads

• 
  

How Google Search Works - Google Digital Marketing 1

Behind the Google –  If people searching for a word in a Google Search, it immediately sends to a Google data center for processing. Google got Two data centers, if one data center is heavily loaded the request is sent to another Data center for processing. That second data center process the request and Response on the search result page 

Google will list million results in one third of a second.

How to Promote via Pinterest and Generate Leads

Pinterest offers several ways to generate leads

1] You can include a leads generating content with a landing page link in Pinterest while creating your Boards. The board name and description will appear like this

Promoting Link in Header

2] You can create a lead generating content in your profile in “About you” field with a URL included, the response you expect may very less when compared to pins very less possibility of people clicking over this link, it’s best to give attractive visual content where ever necessary

3] Don’t use Shot url’s in your pins, pinterest alert you with a spam

4] Don’t use UTM links for campaign tracking

5] Use the description of 100 to 200 character length

6] Hashtag is important for both interest search and Google search

Pinterest Analytics

1] If you are a pinterest business account holder you are eligible to pinterest metrics, you can have easy analysis here

2] If you are using short URL the analytics information goes to the public, just include the “+” symbol at the end of the short URL http://hub.am/19zv6PY+ this gives the analytics data of the short URL, but this may be public

3] You can add UTM parameter in URL to track in analytics software

Pinterest Used As Website

A company name P.INK using the Pinterest as a website with all the information like “About us”, “Contact Us” different “Services”, and all navigations used in website are created as a board and publish the navigation content in those boards

Pinterest for favorite videos

We can share videos on pinterest. We can have separate categories of board for videos and can post videos in each category, this can be funny videos is on one board, training videos in one board etc.

Pinterest for Brand Building

We can build our new brand using Pinterest, creating a board with the particular brand and listing all the products belong to that brand, example Zebronics company involve in mobile, computers etc.

Pinterest for Thanking

Pinterest can be used for thanking your sponsors, customers, clients with the photo of the person with a thanking message and share the pin to the particular person. This is the way you can show your appreciation to those customers supporting your organizations, this also makes them to share with their network

Pinterest Board for Business Supporters
Create a dedicated board for celebrities, who supported your organization, volunteers, donated to your organization, people attend the events etc., and email the pin to the particular person. This makes the lot of chances to share those pins in their profile

Pinterest for Company History

Educating your audience about the history of your organization. The American Red Cross, has a dedicated board for sharing its history, including when the organization started and the different disaster relief events it's supported over the years.

Add caption

Add caption

Promoting Company History in Pinterest

Pinterest for travel and events

Having a dedicated board for travel and events

Pinterest for showing the Product importance
Educating people about the importance of your product that benefit the customer lifetime success. Example A life insurance company provide all the facts and hidden information you may or may not know about the product and how important to have insurance for your life is explained in pinterest through images 

Pinterest for Education

Educating your audience with a deep understanding of your product. Example Hubspot make money via Digital marketing tool which they offer in online, to promote the tool they are educating about digital marketing through their blog

Ref - blog.hubspot.com/10-nonprofits-nailing-pinterest-marketing-list.html

How Ad Extension works in Google Adwords

Google Ad Extensions

For some advertisers, you might see that your ad's been enhanced with an automatic offer extension, a link that's labeled "View this ad's deal." We'll automatically add this link to your ad, allowing you to promote a deal that's mentioned in your ad text with a link to your landing page and giving customers another reason to click your ad.

When you create an ad, the AdWords system will scan the ad text to see if there are any terms associated with deals or special promotions. If your ad includes such terms, then we'll review your ad's text and destination URL to make sure you advertised deal is available on your landing page and complies with our policies. If your deal is eligible to appear, we'll show the "View this ad's deal" link below your ad text. Keep in mind that the link will take customers to the same landing page that's used in your ad's destination URL or keyword's destination URLs.

Eligible to appear with this feature

• Your campaign must be opted into the Google Search Network

• Your campaign must target desktop computers

• Your ad must be eligible to appear in one of the positions above Google search results

Cost of Deal Promotion Link ad

We'll charge you the same amount each time a customer clicks any link on your ad, regardless of whether the link clicked is the headline of your ad or the link promoting your deal.

How automatic offer extensions work with other ad extensions

If your ad is using an ad extension and your ad is also eligible to show automatic offer extensions, then we'll show that ad extension instead of automatic offer extensions. 

Ref 

http://www.youtube.com/watch?v=itc3cWLxkIg

http://support.google.com/adwords/answer/2375499?hl=en

Writing notes in Google Analytics Graph - Analytics Annotations

Google Analytics Annotations

Annotations are options to write notes in an analytics graph area, if  any new campaign, or offline adds you may find dramatic changes in your visitors, those campaign information can be noted for your reference in annotations and variance in visitors through that campaign

Analytics Annotations

Ref - http://www.youtube.com/watch?v=XfPx4Sus_CY