The design of call to action button/form designing based on
user category will increase in success rate up to 42% in user submission rate.
This will make a right CTA to the visitors.
The CTA form can be managed based on your category of people
visit
1] CTA Design for Customers – for customers we can strongly
use the promotion words, they very well know about your services
2] CTA Design for Leads - those who have already shown
interest in our business by filling out a form -- we want to customize the CTA
design to further develop the relationship with the business.
3] CTA Design for Visitors - for
those who are visitors that haven't ever converted, we want to show them a more
light-weight marketing offer that simply captures their attention
Read more - http://blog.hubspot.com/marketing/personalized-calls-to-action-convert-better-data
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