For some
advertisers, you might see that your ad's been enhanced with an automatic offer
extension, a link that's labeled "View this ad's deal." We'll
automatically add this link to your ad, allowing you to promote a deal that's
mentioned in your ad text with a link to your landing page and giving customers
another reason to click your ad.
When you
create an ad, the AdWords system will scan the ad text to see if there are any
terms associated with deals or special promotions. If your ad includes such
terms, then we'll review your ad's text and destination URL to make sure you
advertised deal is available on your landing page and complies with our
policies. If your deal is eligible to appear, we'll show the "View this
ad's deal" link below your ad text. Keep in mind that the link will take
customers to the same landing page that's used in your ad's destination URL or
keyword's destination URLs.
Eligible to appear with this
feature
·
Your campaign must be opted into
the Google Search Network
·
Your campaign must target desktop
computers
·
Your ad must be eligible to
appear in one of the positions above Google search results
Cost on Deal Promotion Link ad
We'll
charge you the same amount each time a customer clicks any link on your ad,
regardless of whether the link clicked is the headline of your ad or the link
promoting your deal.
How automatic offer extensions work with other ad
extensions
If
your ad is using an ad extension and your ad is also eligible to show automatic
offer extensions, then we'll show that ad extension instead of automatic offer
extensions.
Ref
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