Basic & Advanced SEO Course Syllabus
Basic SEO
SEO Basics & Background
Understanding domain/website & how they work
Types of websites & their importance
Basics of world wide web (www) / Internet
What is Internet Marketing/ Digital Marketing?
Types of Internet Marketing & their importance
Introduction to Search Engines & their importance
Economical & Social Impact of Major Search Engines
How Search Engines Work?
Search Engines Algorithms & Architecture
Introduction to Google Search Engine
Understanding Search Engine Result Pages (SERPs)
Basic & Advance Search Commands/Operators
Google Search Algorithm & its Capabilities/Functions
Page Rank Technology & it’s impact in Ranking Calculation
Introduction to Google Algorithm Updates
SEO Project - Requirements & Targets
Discuss and Finalize Client business targets
Based on Client’s business targets, prepare SEO project requirements
Based on Target, finalize client’s products/services/primary keywords
SEO Module 1
Initial Website Analysis & Competitor Analysis
Complete Website Analysis (On-Page & Off-Page)
Fix Critical Issues
Cleanup Spam backlinks - Link Profile Cleanup
Keyword Research, Analysis & Clustering
Introduction to Keyword Research
Types of Keywords and their impact on SERPs
How to find successful keywords to meet project targets
How to Use Free & Premium Keyword Research Tools
3 Powerful techniques of Keyword Research
Filter, Cluster & Finalize keywords for the project
Leveraging long tail & Geo intent keywords
Q & A session
Advanced SEO
SEO Module 2
On-Page / On-Site SEO
SEO friendly website design & development
SEO friendly site structure & siloing
Understanding HTML needed for SEO
How to ensure usable, crawlable & indexable site structure
What you should know about On-site optimization
Importance of On-page SEO & it’s weightage in Google Ranking
Keywords in Domain Name Vs Branding
On-Page SEO Activities
Title Tag optimization
Meta description tag optimization
Filename optimization
SEO friendly URL structure
Canonical Tags optimization
Website speed optimization with the help of development team
Robots.txt optimization
Sitemap.xml optimization
Integrating keywords throughout webpage
Keyword density management
Using keywords in H1, H2, H3…H6 tags
Image tag optimization (Alt)
Rich media optimization (video)
Using keywords in Content
Content duplicate check and fix
Content optimization – How to find high quality content
Understanding quality content, engaging content, value added content &
converting content.
Optimizing internal links
Outgoing links optimization
301 Url redirection
404 error page optimization
W3C validation
Usage of frames / iframes and their impact
Header & Footer optimization
Heat map optimization
On-Page SEO best practices
Q & A session
SEO Module 3
Off-Page / Off-Site SEO
Introduction to Off-Page SEO
Importance of Off-Page SEO & it’s weightage in Search Rankings
Introduction to Link building
How links/ backlinks effect search engine rankings
How to build effective link building strategy to get Top 10 rankings on Google,
Yahoo & Bing
Types of backlinks
Most powerful backlinks that Google don’t want you to know
How to avoid Google penalties and build future compatible links
How to recover from Google spam penalties
Nofollow Vs Dofollow links
Installing Google Analytics
Installing Google webmaster tools
Types of Linking methods – Do’s & Don’ts
Analyzing overall backlink profile
What is natural backlink profile and its importance?
XML sitemap submission and indexing on major search engines (Google, Yahoo,
Bing)
White Hat, Grey Hat & Black Hat links – Do’s and Don’ts
How to use free tools for link building
Using premium tools for advanced link building (Ahres, SEMrush, majestic)
What are quality backlinks and how to build them?
Scalable Vs Non-Scalable backlinks
Importance of website submission to search engines
Web directory backlinks optimization
Free links Vs Paid links
How to do guest blog posting for quality backlinks
Using third party blogs for links and traffic
Google maps & local business listings
Blog commenting links optimization
Forum backlinks optimization
Free classifieds links optimization
Article directory links optimization
Social bookmarking links optimization
Web2.0 links optimization
Press release backlinks optimization
Videos creation and link building
Pdf creation and link building
RSS feed creation, submission and optimization
Blog creation and targeting for desired keyword ranking
Social media optimization - Facebook, Twitter, Google+, LinkedIn, Pinterest,
Instagram, etc.
Off-Page SEO best practices
Q & A session
SEO for Content Management Systems (CMSs)
SEO for Static Sites Vs Dynamic Sites
SEO for WordPress powered sites
SEO for Joomla powered sites
SEO for Drupal powered sites
SEO for Blogger/BlogSpot sites
SEO for flash websites
SEO for any website
Q & A
SEO Related Training
Google Adsense
Basics of Google Ads (formerly Google Adwords)
Affiliate marketing
Youtube and video marketing
Q & A
Tracking & Reporting
Tracking target keyword ranking on Google, Yahoo & Bing.
Introduction to Google Analytics
Generating various types of reports
Report website visitors, geo, traffic sources, time spent, bounce rate and more
Q & A
SEO Module 4
Complete Google Algorithm Updates – Objectives & Impact
"Medic" Core Update — August 1, 2018
Chrome Security Warnings (Full Site) — July 24, 2018
Mobile Speed Update — July 9, 2018
Video Carousels — June 14, 2018
Snippet Length Drop — May 13, 2018
Unnamed Core Update — April 17, 2018
Mobile-First Index Roll-out — March 26, 2018
Zero-result SERP Test — March 14, 2018
"Brackets" Core Update — March 8, 2018
Snippet Length Increase — November 30, 2017
Chrome Security Warnings (Forms) — October 17, 2017
Google Jobs — June 20, 2017
Intrusive Interstitial Penalty — January 10, 2017
Penguin 4.0, Phase 1 — September 27, 2016
Penguin 4.0 Announcement — September 23, 2016
Mobile-friendly 2 — May 12, 2016
AdWords Shake-up — February 23, 2016
RankBrain* — October 26, 2015
Panda 4.2 (#28) — July 17, 2015
The Quality Update — May 3, 2015
Mobile Update AKA "Mobilegeddon" — April 22, 2015
Pigeon Expands (UK, CA, AU) — December 22, 2014
Penguin Everflux — December 10, 2014
Pirate 2.0 — October 21, 2014
Penguin 3.0 — October 17, 2014
"In The News" Box — October 1, 2014
Panda 4.1 (#27) — September 23, 2014
Authorship Removed — August 28, 2014
HTTPS/SSL Update — August 6, 2014
Pigeon — July 24, 2014
Authorship Photo Drop — June 28, 2014
Payday Loan 3.0 — June 12, 2014
Panda 4.0 (#26) — May 19, 2014
Payday Loan 2.0 — May 16, 2014
Page Layout #3 — February 6, 2014
Penguin 2.1 (#5) — October 4, 2013
Hummingbird — August 20, 2013
