Ad Auctions Decides the Google Ad Appearance - Google Digital Marketing 3

Google Ad Auctions

The process that happens with each Google search to decide which ads will appear for that specific search and in which order those ads will show on the page.

•         Each time an AdWords ad eligible to appear in a search, it goes through the ad auction. The auction determines whether or not the ad actually shows and in which ad position it will show on the page.

•         Here's how the auction works:

1.                   When someone searches, the AdWords system finds all ads whose keywords match that search.

2.                   From those ads, the system ignores any that aren't eligible, like ads that target a different country or are disapproved.

3.                   Of the remaining ads, those with sufficient Quality Scores and bids may show, ordered on the page based on their Ad Rank (a combination of Quality Score and bid amount).

•         The most important thing to remember is that even if your competition bids higher than you, you can still win a higher position -- at a lower price -- with highly relevant keywords and ads.

•         Since the auction process is repeated for every search on Google, each auction can have potentially different results depending on the competition at that moment. Therefore it's normal for you to see some fluctuation in your ad's position on the page and in whether or not your ad shows at all.

•         Auction runs ever single times in the Google search is completely automated

My Note – Auctions may decide its ad position based on

1] The return user search – If the user search again for the same word the position may vary by identifying the cookies, sometimes ads may disappear, this may be the job of auctions