Tuesday, December 10, 2013

How Ad Rank is Determined in Google Adwords - Google Digital Marketing 4

Ad Rank
Ad Rank is determined by two factors which is calculated evenly 

1] Quality Score
2] Max CPC

Google Consider the user experience seriously -
If Google shows the irrelevant results people may think Google is not the best place to easily find information and gradually people may stop searching in Google and gradually for advertiser ads may lose its audience

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