Facebook announced that they'll be rewarding brands that tag other brands in their updates by potentially showing that update to not just your own page's fans and followers -- but the tagged brand's fans and followers, too.
So that update could potentially show up to fans and followers of both HubSpot and Evernote in the News Feed. Even HubSpot fans and followers that don't Like or follow Evernote, and vice versa.
But don't get too excited and go all tag crazy. Facebook's using some common sense to determine whether your fans and followers would actually want to see something another brand tags you in. Let's use that embedded post above as an example. If a lot of people who Like or follow HubSpot also Like or follow Evernote, Facebook recognizes that the two pages are connected in some way -- and if a lot of people who Like or follow HubSpot and Evernote also Like or follow that post up there, then Facebook thinks maybe that it's a good choice to show to Evernote's audience.
So that update could potentially show up to fans and followers of both HubSpot and Evernote in the News Feed. Even HubSpot fans and followers that don't Like or follow Evernote, and vice versa.
But don't get too excited and go all tag crazy. Facebook's using some common sense to determine whether your fans and followers would actually want to see something another brand tags you in. Let's use that embedded post above as an example. If a lot of people who Like or follow HubSpot also Like or follow Evernote, Facebook recognizes that the two pages are connected in some way -- and if a lot of people who Like or follow HubSpot and Evernote also Like or follow that post up there, then Facebook thinks maybe that it's a good choice to show to Evernote's audience.
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