Friday, May 30, 2014

Google Search Ads - Search Advertising Chapter 5

Report you can Analyze with - 

Keywords and Placement - Identify the keywords performance that generate most traffic and conversions

Ad performance Report - View the performance of your Ad, can compare different ad formats, and optimize ads based on high performance ads

URL Performance - Find which landing page URL is performing well

Ad Group - Find the ad group that delivers the greatest value

Campaigns Report - Compare campaigns,  budget allocation for campaigns























Campaigns tab give three valuable data
1] Keywords Analysis

  • What search terms will shows your ad
  • Which keywords give you leads
  • Analyze the search terms and match type
  • Get the quality score information of your ads

2] Ads Analysis

  • How's your ad performing
  • What else we can improve with the performing ad data
3] Network Analysis
  • Your ad is performing in search or display network
  • Where are in your display network your ads are running
  • In the options automatic and manual placements which sites you will choose to show your ad


















Types of Search OptimizationOptimization for traffic





















How to plan for Keywords


















Industry terms and Synonyms for Keyword including Regional Terms and Nick names

















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