1] Adwords Ad Preview Tool - There will be a conflict from client and your system when viewing the ad in search engine, may be due to cookies or ad may not displayed while you are searching.
Just searching every time in Google may have negative impact on ad impressions
2] Can't see my ad - This may be due to
- Low quality score
- If broad match keyword in two places in account, ads will show for only one keyword which got Highest Cost per Click and Good Quality Score
3] Ad Extension - Ad extensions are added for free and charged in the same way as standard ad
4.1] Creating Site-Links
* 10 Site Links can be added
* Up-to 6 links will be shown in search result
* Links are picked based on the relevant search query
5] Product extension for relevant and eye catching user experience
6] Google merchant account for Creating Product Extension
7] Location Extensions makes ad locally relevant
7.1] Multiple Map Location -
* Can add multiple location of your business in Campaign
* "Show more button" in Ad will show more business location in your Ad
7.2] How to create location extension
- You should create a Google place location with Google local business
- Sync Google places account with ad-words campaign
- If Google place account with different mail account you can Link the account by clicking "Use a different account" button
- If the Google place account got multiple client address, all the client business will be displayed in your adwords account, you can filter your campaign targeted client using filter option
7.3] Manually Entering your address, can add upto 100,000 unique address for a campaign
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