Things can Analyze with Website Optimizer
1] Analyze what’s wrong with web site design and how to fix it
2] Why online marketing happens before and after the
click and
3] Why not enough attention given after the click, the
more attention you give to it much better returns you will get
What’s wrong in your current system? Is it enough to
focus effort in getting targeted traffic and, analyzing traffic?
Just for Analyzing and getting traffic people spend
all their energy
We really dono what customer want! And even selling to
particular group of people - we dono what they like and everybody are not same,
only we can know by research and see people’s conversation. Even the expert UI
Designer may be wrong. The most successful work today may not work tomorrow E.g
The design of glittering button today may lost its trend tomorrow, because of
usage of same from many people
We spend only for picking right traffic and looking
what happens, we also decide what information to show customers, but we dono is
it right and sure way of do it. Just using your opinion may be wrong. The
content fresh today may in wrong way tomorrow
Low Performing Pages Starve ROI
1] Make sure site is ranking for all top keywords with
right keywords
2] Sitemap is linked with webmaster tool
3] Most of people hit “Back” to search result and
bounces
Through Testing, increase the sale with “Zero”
spending
Make sure the site show up for right keywords, site
map setup perfectly and all SEO setup made perfect.
Most of the will bounce just entering the site, and
few go for second page and bounce and very few makes convert to customers. Just
spending Zero you can increase the sales
E.g if the conversation rate is 5/100 now, after
testing and give your customers better experience this can increase 10/100 (doubling).
This will improve the performance of pages.
This is important you should analyze and measure what’s going on your site. And you need to test potential improvement to your site and then continue; through this you can better face the competition and can understand what work and doesn’t work
No comments:
Post a Comment