Sitelinks - to improve the quality of your site links - in the site's internal links make sure you use anchor text & alt text that's informative, compact, & avoid repetition.
Reference - https://support.google.com/webmasters/bin/answer.py?hl=en&answer=47334
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Reference - https://support.google.com/webmasters/bin/answer.py?hl=en&answer=47334
Webmaster -> Configuration -> Sitelinks
For this search result box, complete the URL for which you don't want a specific sitelink URL to appear.
Demote this sitelink URL box, complete the URL of the sitelink you want to remove from site link
"Popular sitelinks may appear in the Top Landing Pages report in Google Analytics"
Top Landing page from Google Analytic may be consider for Sitelinks,
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