Thursday, November 29, 2012

About Google URL Builder

For example, the tag utm_source=newsletter identifies that the traffic came from a newsletter and the tag utm_campaign=june identifies that this was the campaign in the month of June.

utm_content: Used to differentiate similar content, or links within the same ad. For example, if you have two call-to-action links within the same email message, you can use utm_content and set different values for each so you can tell which version is more effective.

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