Sunday, September 23, 2012

Twitter for SEO and Online Markeing


BUILDING YOUR “TWITTER PACK”

--> Welcome to the Internet Marketing Group!  Attached are instructions on setting up your Twitter Pack of 5 accounts with unique themes, account names, avatars, backgrounds and pre-programmed with automated RSS Feeds set for alerts pertaining to your theme.   The following are some helping instructions to get you familiar with the setup.

  1. Go to Twitter.com and set up a new account.  Setup background, avatar, bio, and all other “Settings”.    You will be creating 5 total Twitter accounts.  IMPORTANT:  Never create more than 1 Twitter account per hour…they will delete your account if you create too many in a short period of time.
  2. It is also recommended that you set up a Facebook account.  We’ll cover Facebook in a future module, but for now, set one up right away.
  3. The object of this module is to set everything up for FREE, and start marketing your links for free.  This module is for setup.  Future training will give you more information on how to grow your accounts & marketing strategically.

TWITTER ACCOUNT SETUP MODULE
-->

TWITTER SETUP STEP #1 – TWITTER & GMAIL

Open two browser windows and go to Gmail.com, and Twitter.com

Open at least 5 new unique Twitter accounts. My suggestion is to use “themes” as follows:

FooballBob   Theme: NFL Teams

KitchenKatie  Theme: Cooking

FishyFred   Theme: Outdoor sports

  • As you select a name, and Twitter indicates your Twitter name is available, you should immediately select a gmail account name that is identical to the Twitter name. (FishyFred@Gmail.com)
  • Be sure to setup your entire profile in Twitter, including a creative, thoughtful, yet brief “BIO”.
  • Example Bio:  FishyFred: 
I’m an outdoor enthusiast and a world ranked bass fisherman.  Also a stand-up comedian on the weekends.
  • If you don’t already have a “Capture” page , you should insert the following address for your website in your Twitter profile:


TWITTER SETUP  STEP #2 - AVATARS

Once the Gmail and Twitter accounts are activated, search Google for images that will be eye-catching and colorful.  Bright, vibrant or high-contrasting colors stand out in the Twitter stream.  The original image that you upload to twitter should be square and a maximum size of 700k.

  • Save the avatars to a folder on your computer that you can easily find
  • The avatars can be uploaded by logging into your Twitter account under “SETTINGS”.

TWITTER SETUP STEP # 3 - TWIBACKS

Go to TwitBacks.com and create a free custom Twitter background.  Download your new Twitback background image to the same folder that you stored the avatar images on your harddrive.

Upload the new backgrounds to your Twitter page under “SETTINGS”.  Be sure to publish your MyShoppingGenie website in the appropriate advertising space on the Twitback…you’ll see what I mean when you do the setup.


TWITTER SETUP  STEP #4 – TWEETLATER

For sending future scheduled Tweets on Twitter, you can utilize two different applications:

Go to TWAITER  http://www.twaitter.com/

Go to SOCIAL OOMPH http://www.socialoomph.com/ (Get free account only)

  • Set up each Twitter account in Tweetlater and become familiar with it’s features for the procedures in next module: BIT.LY LINKS AND MESSAGES


Task Completion Checklist:

  • All Gmail accounts setup for each Twitter account
  • Twitter accounts all have different themes
  • All Twitter accounts have complete profiles and Bio’s
  • Website in profiles are CAPTURE pages
  • Twitback backgrounds are all installed
  • All Twitter accounts are setup in TweetLater

PHASE 2 – RSS FEEDS & ALERTS TO YOUR TWITTER ACCOUNTS

Now that you have your Twitter accounts setup, the next few steps are designed to broadcast your links, capture leads, and fully automate an email campaign to convert leads to signups.

Here’s a summary of the process:

TWITTER THEMES
Themed Twitter accounts are setup to attract people according to the theme. For instance, you’ll be able to search Twitter for all people that like “Pets”, and engage in conversations, post news & blog links relating to pets, and build a network of friends on that particular Twitter page.  Your background, Twitter name, and overall theme of the automated RSS news/article feeds into your page should make people want to follow you when they arrive at your page for the first time.

Essentially, when you follow someone & they arrive at your page, they will read your bio and Tweets & find that you are interesting & share something in common with their interests.  Make the newcomer think, “Wow,! This person enjoys all things relating to pets -----just like me, and I find their information about pets valuable and  interesting!” 


BIT.LY LINKS
Since you can only post 140 characters in Twitter, Bit.Ly shortens your internet addresses for links you post.

One of the most valuable features of Bit.Ly is the ability to track and count the number of clicks you get for a particular link posted to Twitter.  The “UNTITLED” link in the image to the left is the lead capture page where  prospects enterered their Name, Email & Telephone #.


Go to http://bit.ly/ and setup a new account.  Input all of your new Twitter accounts by entering the names and passwords for each.  When you create an advertisement with a Bit.Ly link that directs to your MyShoppingGenie website, you should only use that “Unique” Bit.Ly on one Twitter account.  IMPORTANT:  If you broadcast the same Bit.Ly across/to several different Twitter accounts, Twitter will consider you a “spammer” and suspend your accounts.  Create a “Unique Shortened Link” for each twitter account.  Take your http://MyShoppingGenie.com/UNIQUEWEBADDRESS and create a shortened link at any of the following link shortening services:

Bit.Ly                          http://bit.ly/
HootSuite                   http://hootsuite.com//
TINY URL:                  http://tinyurl.com/
TWEETBURNER:       http://tweetburner.com/
IS.GD                           http://is.gd/
BUD URL                    http://budurl.com/
TR.IM                          http://tr.im/
ADJIX                          http://www.adjix.com/
POURL                        http://poprl.com/
SNIPURL                     http://snipurl.com/

RSS FEEDS

            RSS feeds automatically send Tweets to your Twitter stream.  The “feeds” are articles that you search the internet for that relate to your Twitter theme.  As an example, you will set up an RSS feed to post an article that has the word “DOG” of “PETS” every time someone writes an article about the subject.  The RSS feed will be setup to automatically post the article title and link directly to your designated Twitter page.

            Here’s how to start setting up your RSS feeds.  Make sure you setup a feed account for each of your new Twitter accounts:

For now, set up your TwitterFeed accounts and you will be guided through the next steps later in this module.


ALERTS & RSS FEED SOURCES

Google alerts allows you to search for topics that are posted on the internet.

In addition to Google Alerts, you can go to a reliable news website such as CNN and subscribe to their RSS feed.

Go here to see what they look like: http://www.cnn.com/services/rss/?iref=rsssvcs

You can copy an paste the RSS feed address into Twitter feed & have each post sent directly to your designated Twitter Account!


HOW TO SET UP AN RSS FEED INTO YOUR TWITTER ACCOUNT


Google.com/alerts – Sign In:  click:  New Alert:  Put your topic in the
Search window (ie: Nascar)  Set up:  comprehensive --  Feed – As It Happens
Create Alert – click on FEED and this takes you to a page of HTML code.

Copy the code on the line that begins with HREF – copy the code between the
Quote marks – Go back to previous page.

Open up: twitterfeed.com
Register or Sign In and log in
Click:  Create Feed
#1 Twitter:  click on-  Connect your feed to your Twitter account
Fill in Twitter account you want to Feed
Click:  Allow
Statement appears that you have successfully connected …

#2 – Feed Name – Fill in the blank with the name of your search Feed
Rss Feed URL – put in HTML code from Google
Click on:  Test RSS Feed
Feed passed – OK

Click:  Advanced Settings
Fill in the blanks:
                        Frequency – 30 min
                        Add post up to 3 at a time
                        Content:  Title Only
                        Post Link:  bitly – Launch www.bit.ly
                        Click on - Sign In , then click on Account (upper right corner of page)
                        Copy API Key and note log-in name

Go back to twitterfeed.com
Click on bit.ly link and paste API key in API key box
Put log in name from bit.ly in the API Login blank

Scroll to bottom of page and click – Create Feed

This takes you to your list of all your Feeds.


Bit.Ly Master User Name
Web address to sign in:  http://bit.ly/  Master User Name:
Bit.Ly Password

API Key


Master Gmail Account
Email address:
Gmail Password



Twitter Page:
http://Twitter.com/
Username:

Email:

Password:

Theme:

“Unique Shortened Link”


Twitter Page:
http://Twitter.com/
Username:

Email:

Password:

Theme:

“Unique Shortened Link”


Twitter Page:
http://Twitter.com/
Username:

Email:

Password:

Theme:

“Unique Shortened Link”

Twitter Page:
Username:

Email:

Password:

Theme:

“Unique Shortened Link”


Twitter Page:
Username:

Email:

Password:

Theme:

“Unique Shortened Link”


No comments:

Post a Comment