How to find keyword that gives more sales – ROI Keywords

Check the ROI Keywords from Traffic Source -> Advertising-> Adwords-> Campaigns here you will be taken to “Campaign” click the Campaign Name(in your right panel) now you will be taken to “Ad Group” click the Ad Group now you will be taken to list of keywords, there (same in right panel) you will find “Explorer” at the top here GOTO “Click” here you will find a list of keywords with ROI value, CPC etc

Make use of ROI value 

It is not good to Change the keywords on few days data i.e if a keywords got very low clicks and with negative ROI (-100%), don’t  change the keyword, wait until more hits for that keyword, also a single day visitors may not convert into customers, so wait for long days even still if a keywords is not giving a preferred ROI then make decision

Destination URL’s – Finding which URL Content content is performing

If several URL’s used for Adwords campaign, and a single URL runs several ads with different content in Adwords campaigns , finding which content adds of the particular URL are performing well and gives more revinue  in the campaign can be find simple

GOTO

Traffic Source -> Advertising-> Adwords->Destination URLs
click the URL and GOTO secondary dimension and click “Ad Content” here you can find which content add gives more revenue and performing well

Ref http://www.youtube.com/watch?v=3oWk1QDaIZk