1. Describe as detailed as possible (maximum 500 words)
the strategies you will use to increase the popularity and rankings of our
online marketing for web design, SEM, web analytics and conversion optimization
services
Strategies to
increase Popularity and Rankings:
1. Placing ratio of
keyword density between 3 to 8%
2.
Using same keyword in domain name like www.webdesigncompany.htm or www.domain.com/webdesign.htm
3. Using Keywords in Title Tags. Most appropriate
keyword using in the page wants to place in Title Tag.
4. Placing
appropriate keywords in Meta Description.
5. Meta Keywords which increase your website ranking in
Search Engine. Analysis various keywords used by the visitors for a particular
service. For eg., Web Design visitors may use professional web design, custom
web design, Business web Design, Simple Web Design, Flash Web Design etc.
6. Content
Optimization is one of a main thing in get ranking. Place appropriate keyword
in the content which is used in Title, Meta keywords and Meta
Description.
7.
Changing image file names as keywords.
8.
Creating a Site Map
9.
Repairing Broken Links
10. One Way
Link Building
11. Reciprocal Link Building
12.
Article Submission
13.
Forum Submission
14.
Blog Submission
15.
Creating and Submitting RSS Feeds
16.
Local Submission (Google
Business Center
17.
Placing keywords in Google Adwords, Yahoo Search Marketing and MSN Adcenter
All the above
process which is on-page and off-site optimization built your website to a top
ranking position in Search Engine. If the site get top ranks automatically it
get popular by getting terrific traffic.
2. Describe in the same way the strategy for an ecommerce
website selling pharmaceutical products.
Strategy for
E-Commerce Website
1. Email Marketing
to reach the targeted visitors providing pharmaceutical products.
2.
Press Release about the particular product in top press release website like
pr.com, 24-7 press release, pr newswire, market wire, etc..
3.
Creating Newsletters for those particular products.
4. Banner
advertising in popular website like news journals.
5.
Advertising in Media
6.
Creating Post Cards
Additional
Tasks
Advanced On page
SEO Techniques:
1. For covering or
servicing to a particular city place website in local (Google Business
Center
2. Using Keyphrases with targeted keywords reach customers.
3. Proving Internal and External Links
4. Content Optimization is one of a main thing in get ranking. Place appropriate keyword in the content which is used in Title, Meta keywords and Meta Description.
5. Using same keyword in domain name like www.webdesigncompany.htm or www.domain.com/webdesign.htm
