SEO Interview Questions

1. Describe as detailed as possible (maximum 500 words) the strategies you will use to increase the popularity and rankings of our online marketing for web design, SEM, web analytics and conversion optimization services

Strategies to increase Popularity and Rankings:

1. Placing ratio of keyword density between 3 to 8%

-->

2. Using same keyword in domain name like www.webdesigncompany.htm or www.domain.com/webdesign.htm

3.  Using Keywords in Title Tags. Most appropriate keyword using in the page wants to place in Title Tag.

4. Placing appropriate keywords in Meta Description.

5. Meta Keywords which increase your website ranking in Search Engine. Analysis various keywords used by the visitors for a particular service. For eg., Web Design visitors may use professional web design, custom web design, Business web Design, Simple Web Design, Flash Web Design etc.

6. Content Optimization is one of a main thing in get ranking. Place appropriate keyword in the content which is used in Title, Meta keywords and Meta Description.

7. Changing image file names as keywords.

8. Creating a Site Map

9. Repairing Broken Links

10. One Way Link Building (Directory Submission) (eg dmoz), Search Engine Submission.

11. Reciprocal Link Building

12. Article Submission

13. Forum Submission

14. Blog Submission

15. Creating and Submitting RSS Feeds

16. Local Submission (Google Business Center)

17. Placing keywords in Google Adwords, Yahoo Search Marketing and MSN Adcenter

All the above process which is on-page and off-site optimization built your website to a top ranking position in Search Engine. If the site get top ranks automatically it get popular by getting terrific traffic.

2. Describe in the same way the strategy for an ecommerce website selling pharmaceutical products.

-->

Strategy for E-Commerce Website

1. Email Marketing to reach the targeted visitors providing pharmaceutical products.

2. Press Release about the particular product in top press release website like pr.com, 24-7 press release, pr newswire, market wire, etc..

3. Creating Newsletters for those particular products.

4. Banner advertising in popular website like news journals.

5. Advertising in Media

6. Creating Post Cards

Additional Tasks

Advanced On page SEO Techniques:

1. For covering or servicing to a particular city place website in local (Google Business Center). This generates your website on top without optimization.

2. Using Keyphrases with targeted keywords reach customers.

3. Proving Internal and External Links

4. Content Optimization is one of a main thing in get ranking. Place appropriate keyword in the content which is used in Title, Meta keywords and Meta Description.

5.  Using same keyword in domain name like www.webdesigncompany.htm or www.domain.com/webdesign.htm