How to Promote via Pinterest and Generate Leads

Pinterest offers several ways to generate leads

1] You can include a leads generating content with a landing page link in Pinterest while creating your Boards. The board name and description will appear like this

Promoting Link in Header

2] You can create a lead generating content in your profile in “About you” field with a URL included, the response you expect may very less when compared to pins very less possibility of people clicking over this link, it’s best to give attractive visual content where ever necessary

3] Don’t use Shot url’s in your pins, pinterest alert you with a spam

4] Don’t use UTM links for campaign tracking

5] Use the description of 100 to 200 character length

6] Hashtag is important for both interest search and Google search

Pinterest Analytics

1] If you are a pinterest business account holder you are eligible to pinterest metrics, you can have easy analysis here

2] If you are using short URL the analytics information goes to the public, just include the “+” symbol at the end of the short URL http://hub.am/19zv6PY+ this gives the analytics data of the short URL, but this may be public

3] You can add UTM parameter in URL to track in analytics software

Pinterest Used As Website

A company name P.INK using the Pinterest as a website with all the information like “About us”, “Contact Us” different “Services”, and all navigations used in website are created as a board and publish the navigation content in those boards

Pinterest for favorite videos

We can share videos on pinterest. We can have separate categories of board for videos and can post videos in each category, this can be funny videos is on one board, training videos in one board etc.

Pinterest for Brand Building

We can build our new brand using Pinterest, creating a board with the particular brand and listing all the products belong to that brand, example Zebronics company involve in mobile, computers etc.

Pinterest for Thanking

Pinterest can be used for thanking your sponsors, customers, clients with the photo of the person with a thanking message and share the pin to the particular person. This is the way you can show your appreciation to those customers supporting your organizations, this also makes them to share with their network

Pinterest Board for Business Supporters
Create a dedicated board for celebrities, who supported your organization, volunteers, donated to your organization, people attend the events etc., and email the pin to the particular person. This makes the lot of chances to share those pins in their profile

Pinterest for Company History

Educating your audience about the history of your organization. The American Red Cross, has a dedicated board for sharing its history, including when the organization started and the different disaster relief events it's supported over the years.

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Promoting Company History in Pinterest

Pinterest for travel and events

Having a dedicated board for travel and events

Pinterest for showing the Product importance
Educating people about the importance of your product that benefit the customer lifetime success. Example A life insurance company provide all the facts and hidden information you may or may not know about the product and how important to have insurance for your life is explained in pinterest through images 

Pinterest for Education

Educating your audience with a deep understanding of your product. Example Hubspot make money via Digital marketing tool which they offer in online, to promote the tool they are educating about digital marketing through their blog

Ref - blog.hubspot.com/10-nonprofits-nailing-pinterest-marketing-list.html