Multi-Channel Funnels in Google Analytics - Overview

Multi-Channel Funnels

When someone buys from your site or complete some important action is called conversation, these conversation can happen during the search engine search, Online add, referral. This conversation happens during several visit, as user take time to research the product, consider pricing or compare similar products. This multichannel funnel reports helps to view all your channels and marketing initiatives work together to create a conversation.

You can find which channel or keywords initiate for sales conversation, this is called first role of interaction. And you can find which source of advertising helps to close sales  this is called role of last interaction, you can find

Live From Google Analytics

Time Tag

In conversions -> Multi-Channel Funnels-> Time Tag. Here “Time Lag in Days” shows how many days it took customers to convert

Path Length

In conversions -> Multi-Channel Funnels-> Path Length. Here “Path Length in Interactions” shows how many channels customer interacted to make this conversation.

E.g

Path Length in Interactions – 1
Conversions – 15

Here the customer tool only one advertising source or medium to make 15 conversion

Top Conversion Path

Shows each sequence of interaction that led up to a conversion

Assisted Conversion – Source or medium helps in assist in conversion

This also includes a report that shows how often each channel initiated, assisted, and closed sales and conversions.

http://www.youtube.com/watch?v=PW_9TMZKJp0