Search Engine Optimization| SEO Tips | Website Optimization: 2024

Search operator	What it does	Example
`“ ”`	Search for results that mention a word or phrase.	“steve jobs”
`OR`	Search for results related to X or Y.	jobs OR gates
`\|`	Same as `OR:`	jobs \| gates
`AND`	Search for results related to X and Y.	jobs AND gates
`-`	Search for results that don’t mention a word or phrase.	jobs -apple
`*`	Wildcard matching any word or phrase.	steve * apple
`( )`	Group multiple searches.	(ipad OR iphone) apple
`define:`	Search for the definition of a word or phrase.	define:entrepreneur
`cache:`	Find the most recent cache of a webpage.	cache:apple.com
`filetype:`	Search for particular types of files (e.g., PDF).	apple filetype:pdf
`ext:`	Same as `filetype:`	apple ext:pdf
`site:`	Search for results from a particular website.	site:apple.com
`related:`	Search for sites related to a given domain.	related:apple.com
`intitle:`	Search for pages with a particular word in the title tag.	intitle:apple
`allintitle:`	Search for pages with multiple words in the title tag.	allintitle:apple iphone
`inurl:`	Search for pages with a particular word in the URL.	inurl:apple
`allinurl:`	Search for pages with multiple words in the URL.	allinurl:apple iphone
`intext:`	Search for pages with a particular word in their content.	intext:apple iphone
`allintext:`	Search for pages with multiple words in their content.	allintext:apple iphone
`weather:`	Search for the weather in a location.	weather:san francisco
`stocks:`	Search for stock information for a ticker.	stocks:aapl
`map:`	Force Google to show map results.	map:silicon valley
`movie:`	Search for information about a movie.	movie:steve jobs
`in`	Convert one unit to another.	$329 in GBP
`source:`	Search for results from a particular source in Google News.	apple source:the_verge
`before:`	Search for results from before a particular date.	apple before:2007-06-29
`after:`	Search for results from after a particular date.	apple after:2007-06-29

Search operator	What it does	Example
`#..#`	Search within a range of numbers.	iphone case $50..$60
`inanchor:`	Search for pages with backlinks containing specific anchor text.	inanchor:apple
`allinanchor:`	Search for pages with backlinks containing multiple words in their anchor text.	allinanchor:apple iphone
`AROUND(X)`	Search for pages with two words or phrases within X words of one another.	apple AROUND(4) iphone
`loc:`	Find results from a given area.	loc:”san francisco” apple
`location:`	Find news from a certain location in Google News.	location:”san francisco” apple
`daterange:`	Search for results from a particular date range.	daterange:11278-13278

Basic & Advanced SEO Course Syllabus

Basic SEO

SEO Basics & Background

 Understanding domain/website & how they work

 Types of websites & their importance

 Basics of world wide web (www) / Internet

 What is Internet Marketing/ Digital Marketing?

 Types of Internet Marketing & their importance

 Introduction to Search Engines & their importance

 Economical & Social Impact of Major Search Engines

 How Search Engines Work?

 Search Engines Algorithms & Architecture

 Introduction to Google Search Engine

 Understanding Search Engine Result Pages (SERPs)

 Basic & Advance Search Commands/Operators

 Google Search Algorithm & its Capabilities/Functions

 Page Rank Technology & it’s impact in Ranking Calculation

 Introduction to Google Algorithm Updates

SEO Project - Requirements & Targets

 Discuss and Finalize Client business targets

 Based on Client’s business targets, prepare SEO project requirements

 Based on Target, finalize client’s products/services/primary keywords

SEO Module 1

Initial Website Analysis & Competitor Analysis

 Complete Website Analysis (On-Page & Off-Page)

 Fix Critical Issues

 Cleanup Spam backlinks - Link Profile Cleanup

Keyword Research, Analysis & Clustering

Introduction to Keyword Research

 Types of Keywords and their impact on SERPs

 How to find successful keywords to meet project targets

 How to Use Free & Premium Keyword Research Tools

 3 Powerful techniques of Keyword Research

 Filter, Cluster & Finalize keywords for the project

 Leveraging long tail & Geo intent keywords

 Q & A session

Advanced SEO

SEO Module 2

On-Page / On-Site SEO

 SEO friendly website design & development

 SEO friendly site structure & siloing

 Understanding HTML needed for SEO

 How to ensure usable, crawlable & indexable site structure

 What you should know about On-site optimization

 Importance of On-page SEO & it’s weightage in Google Ranking

 Keywords in Domain Name Vs Branding

On-Page SEO Activities

 Title Tag optimization

 Meta description tag optimization

 Filename optimization

 SEO friendly URL structure

 Canonical Tags optimization

 Website speed optimization with the help of development team

 Robots.txt optimization

 Sitemap.xml optimization

 Integrating keywords throughout webpage

 Keyword density management

 Using keywords in H1, H2, H3…H6 tags

 Image tag optimization (Alt)

 Rich media optimization (video)

 Using keywords in Content

 Content duplicate check and fix

 Content optimization – How to find high quality content

 Understanding quality content, engaging content, value added content &

converting content.

 Optimizing internal links

 Outgoing links optimization

301 Url redirection

 404 error page optimization

 W3C validation

 Usage of frames / iframes and their impact

 Header & Footer optimization

 Heat map optimization

 On-Page SEO best practices

 Q & A session

SEO Module 3

Off-Page / Off-Site SEO

 Introduction to Off-Page SEO

 Importance of Off-Page SEO & it’s weightage in Search Rankings

 Introduction to Link building

 How links/ backlinks effect search engine rankings

 How to build effective link building strategy to get Top 10 rankings on Google,

Yahoo & Bing

 Types of backlinks

 Most powerful backlinks that Google don’t want you to know

 How to avoid Google penalties and build future compatible links

 How to recover from Google spam penalties

 Nofollow Vs Dofollow links

 Installing Google Analytics

 Installing Google webmaster tools

 Types of Linking methods – Do’s & Don’ts

 Analyzing overall backlink profile

 What is natural backlink profile and its importance?

 XML sitemap submission and indexing on major search engines (Google, Yahoo,

Bing)

 White Hat, Grey Hat & Black Hat links – Do’s and Don’ts

 How to use free tools for link building

 Using premium tools for advanced link building (Ahres, SEMrush, majestic)

 What are quality backlinks and how to build them?

 Scalable Vs Non-Scalable backlinks

 Importance of website submission to search engines

 Web directory backlinks optimization

 Free links Vs Paid links

 How to do guest blog posting for quality backlinks

 Using third party blogs for links and traffic

 Google maps & local business listings

 Blog commenting links optimization

 Forum backlinks optimization

Free classifieds links optimization

 Article directory links optimization

 Social bookmarking links optimization

 Web2.0 links optimization

 Press release backlinks optimization

 Videos creation and link building

 Pdf creation and link building

 RSS feed creation, submission and optimization

 Blog creation and targeting for desired keyword ranking

 Social media optimization - Facebook, Twitter, Google+, LinkedIn, Pinterest,

Instagram, etc.

 Off-Page SEO best practices

 Q & A session

SEO for Content Management Systems (CMSs)

 SEO for Static Sites Vs Dynamic Sites

 SEO for WordPress powered sites

 SEO for Joomla powered sites

 SEO for Drupal powered sites

 SEO for Blogger/BlogSpot sites

 SEO for flash websites

 SEO for any website

 Q & A

SEO Related Training

 Google Adsense

 Basics of Google Ads (formerly Google Adwords)

 Affiliate marketing

 Youtube and video marketing

 Q & A

Tracking & Reporting

 Tracking target keyword ranking on Google, Yahoo & Bing.

 Introduction to Google Analytics

 Generating various types of reports

 Report website visitors, geo, traffic sources, time spent, bounce rate and more

 Q & A

SEO Module 4

Complete Google Algorithm Updates – Objectives & Impact

 "Medic" Core Update — August 1, 2018

 Chrome Security Warnings (Full Site) — July 24, 2018

Mobile Speed Update — July 9, 2018

 Video Carousels — June 14, 2018

 Snippet Length Drop — May 13, 2018

 Unnamed Core Update — April 17, 2018

 Mobile-First Index Roll-out — March 26, 2018

 Zero-result SERP Test — March 14, 2018

 "Brackets" Core Update — March 8, 2018

 Snippet Length Increase — November 30, 2017

 Chrome Security Warnings (Forms) — October 17, 2017

 Google Jobs — June 20, 2017

 Intrusive Interstitial Penalty — January 10, 2017

 Penguin 4.0, Phase 1 — September 27, 2016

 Penguin 4.0 Announcement — September 23, 2016

 Mobile-friendly 2 — May 12, 2016

 AdWords Shake-up — February 23, 2016

 RankBrain* — October 26, 2015

 Panda 4.2 (#28) — July 17, 2015

 The Quality Update — May 3, 2015

 Mobile Update AKA "Mobilegeddon" — April 22, 2015

 Pigeon Expands (UK, CA, AU) — December 22, 2014

 Penguin Everflux — December 10, 2014

 Pirate 2.0 — October 21, 2014

 Penguin 3.0 — October 17, 2014

 "In The News" Box — October 1, 2014

 Panda 4.1 (#27) — September 23, 2014

 Authorship Removed — August 28, 2014

 HTTPS/SSL Update — August 6, 2014

 Pigeon — July 24, 2014

 Authorship Photo Drop — June 28, 2014

 Payday Loan 3.0 — June 12, 2014

 Panda 4.0 (#26) — May 19, 2014

 Payday Loan 2.0 — May 16, 2014

 Page Layout #3 — February 6, 2014

 Penguin 2.1 (#5) — October 4, 2013

 Hummingbird — August 20, 2013

Search Engine Optimization| SEO Tips | Website Optimization

Pages

Tuesday, September 3, 2024

Google local Business Youtube Channels and Videos

Tuesday, August 20, 2024

HTACCESS Codes for Redirect

Monday, April 15, 2024

Search Engine Commands

Google Algorithm Updates

SEO Basic to Advance Syllabus